Re-Organizing the World’s Information: Why we need more Boutique…
Metadata
Highlights
- The stated mission of a company worth almost two trillion dollars is to “organize the world’s information” and yet the Internet remains poorly organized. Or, stated differently, in a world of infinite information, it’s no longer enough to organize the world’s information. It becomes important to organize the world’s trustworthy information.
- What started as a well-intentioned way to organize the world’s information has turned into a business focusing most of its resources on monetizing clicks to support advertisers rather than focusing on the search experience for people.
- When you monetize via ads, curation takes a backseat to featuring advertisers - there is just less digital real estate available to curate your own recommendations - so these platforms end up making ethically dubious design choices that generate massive trust gaps.
- The opportunity is in moving curated content feeds away from their never-ending-now orientation and towards more goal-oriented interfaces. People should be able to find whatever content they want on their terms and not be beholden to when the curator decides to publish.
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We are far from achieving the grand vision of the Internet. The project of human knowledge, as it stands today, is a vast ocean of ephemeral and fragmented information and ideas, with the best sources near-impossible to find. We need more interfaces with a point of view on what information is missing, how it needs to be organized, and at what point of the value chain the curation has to happen.